You are literally paid to live there and be a human flagpole through a tax-free salary of $82,000 USD for agriculture (as of 2013, likely higher now), as well as free education, agricultural incentives and preferential tax treatment. [1] On top of that, there's only a handful of homes, effectively amounting to an artificial housing scarcity.
[1] https://modernfarmer.com/2013/11/guarded-growing-farm-centri...