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Mine either. An LLM found it for me.

And I'm glad you didn't find it because that lead to a great post.

The latest use for AI in 2025: replacing obsolete and non-functional search engines like Google

Can we confidently say that top engineers have lost the battle with SEO spam ?

Or they just gave up ?

Or something else ?

With Google, at least, it was one division losing the battle with another division. https://www.justice.gov/d9/2023-11/417557.pdf

Searching some terms from this PDF (not in Google) brings up https://www.wheresyoured.at/the-men-who-killed-google/, which has a clearer narrative.

Thanks for the links, very interesting!

engineers have nothing to do with it any more, is the entire issue.

uhhhh... isn't that the latest use for AI in like 2023?