Normally the pathway for this kind of thing would be:
1. theorized
2. proven in a research lab
3. not feasible in real-world use (fizzles and dies)
if you're lucky the path is like
1. theorized
2. proven in a research lab
3. actually somewhat feasible in real-world use!
4. startups / researchers split off to attempt to market it (fizzles and dies)
the fact that this ended up going from research paper to "Comcast can tell if I'm home based on my body's physical interaction with wifi waves" is absolutely wild