Sure. The main point I took from the article was a frustration with the way people feel a euphemism is needed for "marketer" (which does seem rather elitist), and that avoids that, and also sounds less trend-following-buzzword-happy than "growth hacker" (which to me always makes we wish I could hack another few inches of height on so that I could dunk a basketball).

I feel like people who want to rename this type of role are either people who haven't worked with marketers very much, or look down on marketers--or both.

Marketing at big companies has involved intense data analysis for many years now. We don't need a new name for that.

It's still a marketer.