This is what always frustrates me: why do companies need to bother with "pathological late stage optimisations" at all, if not for perverse incentives in the fundamental economic and political structure of how companies operate? Why is reaching a growth plateau perceived as stagnation instead of success? Why must a company feel pressured to grow forever, without bound? What's wrong with building a business to sustainability and equilibrium? Why does this almost never happen? Why do we instead see enshittification literally EVERYWHERE?