Lack of openness means a lack of privacy in theory, but in practice, openness often results in less privacy. The average user lacks the knowledge, time, and motivation to install and configure open systems to maximize privacy. They're likely to make mistakes that expose private data.

A closed system that prioritizes privacy will result in more users benefiting from greater privacy overall, even if it does give the platform more control than is ideal. And that's the issue with the wallet ads: Apple makes users more secure on average, but it depends on user trust, which it just betrayed.

Those who can take advantage of total control are a minority, and they are not really the people Apple cares about.