"Privacy. That’s Apple.
Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in."
So, Apple explicitly advertises with privacy, which makes it very different from other big tech companies, and it seems justified to expect it to uphold its promise. "Privacy. That's Apple.", according to Apple.
It's wild to me they would claim privacy as some human right while making the only computer in the world you can't actually control without their involvement.
"Apple does have a traditional advertising business, and it does appear to be growing: The folks at Business Insider's sister company EMarketer think it will hit $6.3 billion this year, up from $5.4 billion last year.
And that's not nothing. For context: That's more than the $4.5 billion in ad sales Twitter generated in 2021, its last full year before Elon Musk bought the company; it's also more than the $4.6 billion Snap generated in 2023."
The article goes on to specify it's only 6% of Apple revenue. But 20% comes from Google and looking at how the antitrust trials are going, that source may soon dry up. The logical conclusion is Apple will aggressively move to make up for the loss by exploiting their captive audience.
https://www.businessinsider.com/apple-advertising-google-sea...