IIRC, there was some commercial product - years ago - that worked by using ultrasonic data transfer.

It went something like this: You install some app on your phone, which then listens for incoming audio in the ultrasonic range. The audio is coded instructions, which then would do things like blink a light on your phone or whatever. The idea was that this could be used at events (sport, music, whatever) to create light shows on the mobiles, without relying on good wifi coverage or similar in the avenue. As you could use the PA for the data transmission.