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But I do stay out of rural small towns in America…
I think parent's comment tells us more about where they've been, than what the comment tells us about prejudice.
Not an experience I can relate with, and I'm pretty well traveled. A cynic might say that you're projecting a personal view here.
Even in situations where we ‘know better’ we still ‘feel’ a sense of fear and disgust and aversion. Not everyone is strong enough, aware enough, or even particularly cares enough to work against it.