By simply touching an ego-compliant object with any part of your body, you initiate a wireless pairing between the said object and eGo using the Intra-Body communication technology. eGo is a highly secure device you wear that can be produced in any form factor (e.g. watch, belt, jewel,...) All it needs is to be in close proximity to your body.
Well, that sounds good, but should you not make it obvious and clear on the homepage?