Ask HN: Feedback on project?

ego-project.eu

1 point·siddharths··4 comments

Your landing page is beautifully designed, but from it, I have no clue what you do. You comment below[1] is hardly better - full of fancy words, buzz words, and very high on the "Ginger Factor".

It's full of marketing-speak - and if you were to ask my advice I'd suggest you change it for a quick graphic that shows what it actually does, along with some text.

Is this accurate?

"eGo: wear it as a ring, pendant, watch, or other item, and a simple touch of the finger will provide your credentials to unlock a service."

As it stands it takes too long to figure out what this does, and what it's for. I still can't work out what services can be accessed using this.

[1] http://news.ycombinator.com/item?id=4437638

Added in edit: I take it there is in fact nothing it can be used for at the moment. There's part of the problem - it might be great technology, but you have to get someone to adopt it. Am I right? So then the question is - who is the page trying to sell it to? Airlines? Telecoms? What service industry will be first to adopt it? How, and why?

Looking the site quickly, I could not understand the proposal. What's ego-project?

By simply touching an ego-compliant object with any part of your body, you initiate a wireless pairing between the said object and eGo using the Intra-Body communication technology. eGo is a highly secure device you wear that can be produced in any form factor (e.g. watch, belt, jewel,...) All it needs is to be in close proximity to your body.

Well, that sounds good, but should you not make it obvious and clear on the homepage?

Reply on news.ycombinator.com