Look at all the ASKJKL type uppercase brands on amazon.
Meanwhile trusted/established brands are impossible to search for specifically.
And established brands are bought and sold to bad new owners. Pyrex was sold and doesn't make good (borosilicate) glass products anymore. Segway went to ninebot.
I'm sure there are lots of examples of this...
https://www.amazon.com/stores/Bose/page/9E24AFD5-B420-4859-B...
I don't think that Segway was ever considered trusted or established. It has always been kind of a goofy niche product used by guided tour groups and mall security.
One is, you want a phone with drivers in the kernel tree so you can keep putting the latest version of vanilla Android on it without relying on the OEM. Except the market is too concentrated and then nobody makes that. Competition fixes this.
The other is, if you give people the choice between a $200 plane ticket with two checked bags and lots of leg room and a $170 plane ticket where it's standing room only and you can't check bags because the airline is reselling the cargo area of the plane to UPS, customers pick the second one. And then a competitive market provides you with that option which people choose and then complain about it even though the alternative is available. Choosing differently fixes this.