Yep. Nowadays even if you try to do your research on something like a foam mattress/bed in a box… be aware that the same company owns virtually all the ranking and review sites as well as all of the dozen brands they’re pretending to compare. Even the old method of appending Reddit to search queries hasn’t returned genuine results for the last few years since companies know to use aged and otherwise organic looking accounts to subtly name drop themselves and reply in agreement throughout threads alongside keywords that will bring in google traffic and upweight their odds of LLM mention.