And Iran executes plenty of journalists too.
Maybe. But overall Saudi Arabia has been undergoing pretty dramatic changes in recent years: Women can now drive, are no longer required to wear a hijab, are allowed to work, can meet with male friends/non-relatives without the police stopping them, etc. Yes, it's still a far cry from what women are allowed to do in western countries, and absolute change is still slow, but relatively speaking it's still quite impressive and gives me (and apparently people there) hope.
Source: I was in Saudi and talked to people.
Overall, there seemed to be a rather pronounced divide between the cities and the country side: In the cities you did see the occasional woman without hijab, some women working (particularly in the hospitality industry), and a few women driving (though still not many). Meanwhile, in more rural areas tradition strongly prevailed. So none of the things I mentioned are really commonplace yet (not even in the cities) – it's just that at the very least they're legal now and people (women) are making their first baby steps towards enjoying their newfound freedom.