I think the name refers to the limits some airlines have. JAL for instance offers one hour free on some flights.
A lot of airlines now offer free "messaging" - usually just text on common messaging apps like WhatsApp. I've been meaning for years to write some kind of server that could give me useful functionality over chat messages.
Already done:
WhatsApp: https://news.ycombinator.com/item?id=33568994
Facebook Messenger: https://news.ycombinator.com/item?id=9203946