One thing that I do believe could be relevant is regulation that forces open the platforms- social media and messaging as an open standard. Now that the technical underpinnings of it are well understood I don't know why we couldn't have an open standard for making posts that my real friends could see and rich-media standard for me sending messages and being in group messages. It's ridiculous that we're locked into these messaging platforms that want to show us ads when the tech to run these things is well understood and should be commodified in a more open market. The cost of switching should be near zero.