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Hank Hill: Are y'all with the cult?

Cult member: It's not a cult! It's an organization that promotes love and..

Hank Hill: This is it.

Does this quote make more sense in context? I don't watch the show.

It makes perfect sense as a comment, seeing the clip from the show doesn't add anything.

I think i'm seeing it now. "This is it" implies Hank is actually looking for the cult in question, something that I guess seems odd to me without knowing the plot of the episode.

Thanks for clarifying though! Oh wait, you didn't.

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