Throughout these years, I have found that cross-compiling is the most challenging part of creating a CLI. When you are building a web back-end, you control the execution environment (usually linux). For CLIs, your users could be on Linux, macOS or Windows. You need to get three x2 binaries (so a total of 6) to have a fair coverage.
I’ve tried cross, but for Windows and macOS you need licenses. There is no straightforward way to give your users Docker images and have them running in a few commands. You can compile on GitHub action machines, but that’s a very slow feedback loop. I wonder if things are better in Go land.