Would note that most premium cars sold in America currently have advanced self-driving capabilities. I've personally been more impressed by Mercedes' kit than Tesla's, mostly because the former seems to have done a great job of defining where you can almost trust the system to just work.
If I had to hazard a hypothesis, I think we'll see two forms of self-driving kit make it into the market. One that's aimed at being enjoyable, even at the expense of edge-case performance. Another that's aimed at being effective, even at the expense of breadth of use. Folks who fundamentally enjoy driving their cars will probably be appealed to by the former. Those who see them as mere tools, probably the latter.
I may be going out on a limb, but I think Tesla is popular with people who like to drive but also like technology. I work for one of the largest software companies in Miami and almost all the tech workers have a Tesla and when they talk about it, it's like talking about a video game system they are currently obsessed with.
yes so much better, and so clear when it's about to stop following the curve