So distribute it some other way. If it's a great app and lots of people have a use for it, they will find a way to get it. You have the greatest distribution channel known to man at your disposal which NO ONE, not even the mighty Apple, truly controls: the internet.

Apple is just one company... which happens to spend an inordinate amount of money on marketing and an incredible amount of effort trying to control people through the lure of nice form factor and a graphical interface.

But there's more to computing than form factor and GUI. Lots more.