Exactly! This article just belittles the work of startups and is demeaning to all the work that founders are putting in. Groupon didn’t think that selling 2-for-1 pizza coupons were beneath them - that’s how they started out. And that’s how a lot of companies got to where they are now - through a series of incremental and attainable steps, often riddled with failures and in industries they are no longer in now. But each lesson helps them gain traction and find product/market fit along the way. It's not that 140 characters is of less value than a spaceship. The important thing is to start, not lose hope, and keep on trucking. Or we wouldn't have any of the conglomerates we have today.