The trouble is that not adding context is also a choice, which also reveals an authors belief on the topic, except with sufficient plausible deniability. This is why the article describes it as cowardly. It isn't sufficient to defer to people in positions in power. You may appear to be neutral to those who don't bother to think about it, but in truth you're just adopting the position of the person whose anecdata you've unthinkingly regurgitated. The job of a journalist is to think, apply rigorous thought, do research, challenge the status quo.
There is no "unbiased" media, just sincere and insincere. Good will arguments and bad will arguments.
We all perceive the world some way, and it isn't always how other people perceive it. What one calls boss-coddling, another might call common sense business. As long as you do your homework, "stand on your shit", and don't just remasticate the pablum handed to you from on high, we'll be fine. Sadly, as pointed out in the article, we're sorta drowning in soggy pablum these days.