What the author presents as "sincerity" comes off as injecting (his) biased views into reporting. The post devolves into a tedious series of anecdotes that ostensibly prove that "context" can reframe a story, and he argues that sincere reporting should take that context into account, which is reasonable in principle, but he doesn't seem to realize that he's only presenting context that suits his worldview and tosses out the rest. For example, he decries journalists being wrong or underemphasizing his bias by failing to account for data that proves him right in retrospect. In the same paragraph, he smears reporters for under-weighing and over-weighing soft data. That's easy to do in hindsight. My takeaway is that he undermines his own premise by demonstrating everything that can go wrong in opinionated reporting: cherry-picking, double standards, and confirmation bias.

P.S.: the most surprising thing to me about this blog post is that it went through an editor.