And secondly, Like you are saying of "xyz programming", then to my understanding let's say I searched "elixir programming" on amazon, and then earlier there were not much books so it was (padded?) but once it reached 20-30 books, it wasn't padded but then how does it have an impact on search ranking. I still can't comprehend how having more books can have a negative impact on a popularity index and if such an index like TIOBE is doing so, then its clearly messed up.