I'll followup with a post on why I used the sales letter format to sell the book, but I can tell you this: it converts 3x better than the alternatives I tried.
Just because one doesn't like it, doesn't mean it won't work. My learning was: Always, test everything.
This is a point that every single commenter on HN needs to be aware of. There are far too many people who seem to think that just because they don't like something, it can't work, won't work, should be priced lower...
"Test everything" includes "test the options you're dismissive of, just in case not everyone thinks like you."
Edit: You have my hard-earned now, after I saw the "which country are you in" - that was embarrassing, but in my defence its a terrible interface.