Not only that, but it helps to eliminate the very real risk that you get kicked off of a platform that you depend on without recourse. Imagine if you lost your Gmail account. I'd bet that most normies would be in deep shit, since that's basically their identity online, and they need it to reset passwords and maybe even to log into things. I bet there are a non-zero number of HN commenters who would be fucked if they so much as lost their Gmail account. You've got to at least own your own E-mail identity! Rinse and repeat for every other online service you depend on. What if your web host suddenly deleted you? Or AWS? Or Spotify or Netflix? Or some other cloud service? What's your backup? If your answer is "a new cloud host" you're just trading identical problems.