a) already is using Scala
b) already is using Akka, and
c) wanted a monitoring tool for both (which is part of the "Typespace Stack")
and contacted Typesafe about their subscription, I can tell you that none of this matters for people on HN, product-wise. Their "console" is an obscene amount of money per node per year. Yes, PER NODE.
With just a few nodes, it's literally cheaper to just build it yourself, even if you had to hire a Scala contractor to do it.
So forget scaling linearly up with Typesafe's actual product – you can't afford it.
That said, Scala and Akka are awesome and at least they'll continue to be developed for awhile now.
Play! 2 is cool as well, but being limited to one Play! app per JVM is something we couldn't live with, so we've moved on to Socco.