I'm seeing more and more the importance of the real store. I think the question comes down to how easy is it to show that it truly is a pre-order system, and that you may not get your shirts for a little while. With Kickstarter, I think that is pretty clear because you have up to two months to get a group of pre-orders together that would be large enough to mitigate the costs of the shirt printing. On a real store, people may become more impatient if it takes awhile to get a large enough pre-order group. But, the problem that you state, where people may not take us seriously until we have a real site, says that we need to move beyond Launchrock. Maybe getting our Kickstarter project up ASAP and directing our domain to that would both help us get taken more seriously and allow people to be more willing to share us. And meanwhile, get a store set up to launch as soon as that project finished.