That would also take a lot of the pressure off of the "full recovery team."
Of course, the real situation must be 100x more complex than I'm imagining it so "I'd like to think" != "I am confident"
The real situation is not 100x more complex, it's just that this is happening in Britain where everything is someone else's job and no one has any reason to care about the actual goals and everyone will go home at 5pm. Or, more likely, to the pub.
What remains is mostly logistics - this company runs farms and abertoires, food import and packaging and a network of warehouses and stores. The drop in cots product is SAP.
The whitelabel ecomerce site is kind of an insurance/ legacy thing while ocado is thier shopfront. Presumably they are prioritising what matters, the logistics, and might sunset this part of thier offer anyway.
The largest enterprise example of a Shopify customer on their marketing website has $500 million in sales.
M&S has an annual revenue of over £10 billion