For example, the website creator doesn't seem to be looking for profit, nor did they add much oin terms of personal info that would point to him looking for internet clout.
The FAQ page comes across as genuine and, as another commenter put it, whimsical.
It's also all self hosted, and on a unique domain, while mass-content-farmera prefer prefer the zombified audiences of Tiktok and Facebook.
All those signals combine into a high probability of everything on the site being genuine.