I think what you're doing to spread the concept of new ways of measuring academic impact beyond citations is great, but to say you're leading the way is a bit misleading. Mendeley has been around for years and has been collecting information on what papers academics are actually reading, regardless of source, not just pageviews or downloads at your site. In fact, your site didn't start talking much about their profile pageviews until after Mendeley launched the Institutional Edition, at which point stats had been accumulating for years.

So again, I think it's great what you're doing, but to cast yourself as the leader of this movement is kinda like publishing a paper and not citing any prior work.

If people are really interested in this kind of thing, I recommend altmetrics.org and #altmetrics

(I work for Mendeley)