Because the public doesn’t relate to these victims.
“Be your own bank” makes a cool bumper sticker but it’s like saying “be your own pilot” or “do your own surgery” in terms of complexity and risk. There’s a reason why these things traditionally involve teams of people with various safety precautions baked in to make attacks riskier.
In all seriousness I think most people relate to kidnapping and mutilation and not wanting it to happen to them.
I mean it’s not like the traditionally rich receive much love.