It's the classic battle of urgent vs. important. It's easy to fall into a trap by always focusing on the most seemingly "urgent" task at hand while neglecting things that are actually more important. Responding to emails, fixing bugs, or hiring a new developer might seem urgent, but what longer-term goals end up suffering? Things like building company culture, fostering business relationships, or developing long term strategy are hardly urgent, but extremely important things that often get neglected when we fall victim to the day-to-day tyranny of urgency.