I think a lot of it has to do with the fact that Ive probably had to compromise a lot with Steve at the helm. It is generally regarded that (laptops especially) Apple hardware went to form over function when Ive got total control and when Apple finally reverted his vision was sidelined.

If he has an ego, he probably really wants to have something is a Magnus Opus he can claim. It'll be interesting because good design is always a dance with other stakeholders. You see this with architects and other "designers" who sometimes go to far into art and forget that buildings do need to be used.