Apart from developer productivity, have we seen anything made 1000x better using GenAI?
You fire the copywriter, but you still have to pay for the advertising (google clicks, tv spots etc).
So if you have $100,000 ad campaign and you use AI instead of paying $10,000 to the copywriter, you probably have a higher chance of wasting the $90,0000 ad spend.
So it comes down to, the AI probably makes a skilled copywriter better. But you can't get rid of him
https://gizmodo.com/klarna-hiring-back-human-help-after-goin...