> Jony Ive, a chief architect of the iPhone, and his design firm are taking over creative and design control at OpenAI, where they will develop consumer devices and other projects that will shape the future look and feel of AI.
https://www.wsj.com/tech/ai/former-apple-design-guru-jony-iv...
> Ive won’t be joining OpenAI, and his design firm, LoveFrom, will continue to be independent, but they will “take over design for all of OpenAI, including its software,” in a deal valued at nearly $6.5 billion
https://www.theverge.com/news/671838/openai-jony-ive-ai-hard...
That’s a remarkably big product scope to own!
Are we talking about Devex workflows from docs on getting fed through Ive’s group?
The Verge must have this wrong, it doesn’t make sense and I don’t think Ive would be interested in maintaining design on ChatGPT’s web client.
Besides, only Anthropic beats the UX of ChatGPT. It would seem like a mistake to dismiss the authority of the folks who have built that product up.
The difference was management choosing to stick with a platform for long enough for network effects to kick in.
If Apple has any advantages compared to other big tech, it's an ability to look past next quarter's financials.
The first gen iPhone is not a smartphone by today's standards. No multitasking, no copy/paste, no centralized instant messaging, all things WebOS devices had on release.
Even the second generation of iPhones felt half baked by comparison.
Which just goes to illustrate my point, that they weren't technologically superior, just more committed.
Both Microsoft phones and WebOS have surviving communities today, and would have thriving communities if new devices were available.
Sadly, it takes more than two consecutive quarters to establish a platform.
This metric has very little to do with quality.
Pretty good for something that supposedly failed 12 years ago.
You spelled Steve Jobs wrong.
That is what he is world-class at. Not designing comprehensive product experiences or ideating new greenfield products (and definitely not designing app icons).
If IO or OpenAI also has a product visionary of the caliber to fully utilize Ive's singular industrial design talent, they'll rule the world. Otherwise, they're sinking billions into the next Humane Pin.
I don't know enough about any of this to weigh in on it, but when you take investor money, you aren't supposed to sit on it or do slow burn (at least not VC money), its meant to be gasoline, and you moonshot with it.
I seriously doubt it.
If anything because Apple let him go exactly when they were looking for a new hit product like the iPhone.
But also because how he handled the Mac the years before he was fired. All his big decisions were just bad. The butterfly keyboard, touchbar, USB-C only ports, etc. Heck even the 2013 Mac Pro (the trashcan) was an engineering failure. They could never upgrade it because, according to Craig Federighi, they got themselves into a thermal corner caused by the design of it[1].
Sometimes you gotta swing for that fence regardless of the outcome.
For this price, I'd figure something already exists.
A good QB will complete 65% of his passes
A good goaltender will stop 90% of shots
A good bowler will get a strike 95% of the time
“Hey Analogai, help me out here.”
“Ah I see what Chip Frumpkins, Director of Looking Relevant is saying. It’s basically that we need to throw a lot of paint at the wall to see what sticks. And if we fail, at least we’ve got a Jackson Pollock.”
Taking the raw engineering of the components and interfaces that defined the iPhone and making a system of it is design at its peak and almost art.
Taking a proven form factor like a laptop, not talking to users and making it worse is just a misstep. It wasn’t a complete disaster only because the bar is so low, the defective Apple laptop is still the best laptop in the market.
It could…
- interface with AI Agents( businesses, friends & family’s agents, etc) to get things done & used as a knowledgeable.
Once u pick up the device it’s like a FaceTime call with your AI agent/friend in which u can skin to look however u want (a deceased loved one ..tho that might be too out there).
- It visually surfs the Web with you.. making u not open a web browser as much
- take the best selfies of u…gets you to the best lighting.
Overall excited to see their vision and leave/drop Apple’s now boring iPhone for a GPT phone or personal mobile AI device. I think a phone form factor would be best, but we’ll see.
Apple certainly aren't going to do it, so who better than Ive?
Google own this space - pixel phones already do pretty much all of this, and they have the best models and the most users too. No built in agentic capabilities yet, but I am sure that is just a month or two away (see project mariner).
If you've not tried the pixel photo ai features already, you may be surprised. Things like changing lighting, removing people from the shot, auto-stitching people into a group photo, composites group photos so you get one photo where everyone is smiling and looking at the camera at the same time even if that never happened etc, text-editing photos etc. Gemini live is like a facetime call without the 3d avatar but we've seen they can do it with Veo3 already if they wanted.
This is all reality today already in the hands of billions of Google users, so OpenAI have a bit of a hill to climb: OpenAI would need to not only catch up with Google (both in AI space which they seem incapable of doing right now but also in product too) and surpass them.
Google are totally integrated in this space - the device, the software, the AI models, the infrastructure, the data, the sites/apps people use (search, Gmail, maps, YouTube, docs, ...) and also the billions of users.
I doubt OpenAI can really make a dent here. I suspect any OpenAI-Phone will be quietly discontinued like the Facebook phone
Not sure smart glasses will be big but I lean on indeed they will be just not replace our pocket mobile devices (can’t take selfies with glasses).
I'm shocked that nobody has reproduced Google Glass. It was great even back then and it didn't take much to understand its usefulness.
No company that I am aware of has produced anything like it since
You pick up your GPT mobile device and the UX is a FaceTime call with a real life looking AI person who does everything for you(you can skin it to look like anyone including a deceased relative.. they live on & help you thru life). You rarely will need to go to the web ... your AI friend / agent / assistant could bring up the web right within the FaceTime call yet visual the data you seek. They can take the best selfies of you ... direct to the best lighting within your living space at the time. As noted your AI friend will interface with AI Agents of businesses, your friends & family to schedule things and used as a knowledge base (want to know your cousin birthday ask your agent and if you cousin shares that with family members your agent will tell you via their agent).
You are saying Google just announced a H.E.R. phone or personal AI mobile device where the AI is the focus (apps and the web take a backseat)? As Im describing above?
The fact the you took your laptop out in the field or to a couch in some barn like a filthy animal, corrupting perfection with dust and grease, rendering the keyboard useless is on you. It is a reflection of your own animal nature.
Spot on about the rest, though.
I still chuckle when I see a new laptop with USB-A ports
But over 7 years of using them, I've come to resent some of their differences with past USB connectors. Very small, insecure friction grip, reversible, more delicate.
Also it seems that device designers think that a newer generation of USB needs fewer ports? My Lenovo ThinkPad had 2x USB-A and 2x USB-C in 2018. Now I've got a Pixel with 1x USB-C and a Chromebook with 1x USB-A and 2x USB-C; on each of those devices you need one port for charging. So if USB is more versatile and compatible than ever, why am I not allowed to plug in all my stuff at once?
All they have to do is convince investors of that before the next round and they get a net return on him.
It's like an excellent captain who never was a mariner, some useless theoretical excellence.
You're off by an order of magnitude here.
[0] https://www.bloomberg.com/news/articles/2025-05-21/softbank-...
https://www.marketwatch.com/story/heres-why-openai-is-buying...
“As part of the deal, OpenAI is paying $5 billion in equity for io. The balance of the nearly $6.5 billion stems from a partnership reached in the fourth quarter of last year that involved OpenAI acquiring a 23% stake in io.”