Add these purchases, and it seems like they are extremely desperate.
It really wont be that long until we see some ~GPT4 llm embedded locally in a chip on the next iPhone release...
Those demand are better fullfiled at the cloud.
Something bigger than a smartphone usually.
So small mobile optimized LLMs will come, or are rather already there - but if they would manage to make the big GPT4 modell run on an iPhone, that would be a pretty big thing in itself, way larger than GPT5.
That doesn't look to be true in general. AlphaGoZero didn't learn off smarter humans or smarter AI's (at all - it only trained against itself), yet it became better at playing some games than any existing AI or human.
To me it looks like the same thing has happened for LLM's in the one area they are truly good at: natural language processing. Admittedly they only learned to mimic human language by begin fed lots of human language, but they look at least as good at parsing and writing as any human now, and much, much faster at it. And admittedly they have plateaued at natural language processing. But that's not because of any inherent limitation in the level of intelligence an AI can achieve. It's because unlike playing Go there is a natural limit on good how you can get at mimicking anything, which is "indistinguishable".
The other things LLM's seem to be good at a lossy compression of all the text they have been trained on. I was floored when I ran a 16GB locally, and it could tell me things about my childhood town (pop: under 1000, miles away from anywhere). It didn't know a lot, but there isn't a lot out there about it on the internet, and it still astounds me it could compress the major points of everything it read on the internet down to 16GB. The information it regurgitated was sometimes wrong of course, but then you only expect to get a overview of a scene from a highly compressed JPEG. The details will be blurry or downright misleading.
What they are attempting to tack onto that is connecting the facts the LLM knows into a chain of thought. LLM aren't very good at that, and the improvements over the past few years look to be marginal, yet that is what is being hyped with the current models.
None of that detracts from your main point, which I think boils down to the rapid advancements in proprietary models have stalled. Their open source competitors aren't far behind, and if they have really stalled open source will catch up.
But that's only true for the natural language processing side. The shear compute required to keep a model up to date with the latest information in the internet means the model with the most resources behind it will regurgitate the most accurate information about what's on the internet today. Open source will always lose that race.
Brands have value. If someone has logged into ChatGPT for two years daily, they have built a habit. That habit certainly can be disrupted, but there's a level of inertia and barrier -- something else has to be 10x better and not just 2x better.
When DeepSeek came out, I tried it out but didn't fundamentally switch my habit. OpenAI + Claude + Gemini instead caught up.
Which of these does Jony Ive's company have?
They're not acquiring Jony or Jony's design firm. They're acquiring the remaining portion of a joint venture. You could even say that LoveFrom is divesting from the joint venture.
They take zero risk while attacking user fatigue (people just get bored of stuff). The current leaders take all the risk following OpenAI because everyone will complain about the changes no matter what they do, and just come up with a reason to switch. This is a human phenomenon that is truly fucked up, the same as when a partner in a relationship is ready to move on no matter what you do.
Do you have a source? I ask because I read the opposite.
Unlike most successful startups, OpenAI is not faced with the possibility that the giants (Apple, Google, Microsoft) decide to look their way, but the reality that these are their real competitors and that the stakes are existential for many of them (trends indicating a shift away from search etc). The most likely outcome remains that one if not all of the giants eventually manage to produce a halfway-decent product experience that reduces OpenAI to a B2B player.
Yes because the only way to get access to intelligence is via ChatGPT which continues to lie and hallucinate on a regular basis.
Definitely can't get it via the web, books, videos etc.
That makes the presumption that we are currently in a `winner-takes-all` scenario, and I'm not convinced that that is the case.
I'm not sure what the criteria is for a winner-takes-all scenario, but it is not at all evident to me that there is one now, or ever will be.
There is, as everyone says, no actual moat here: Google search had a moat, Windows Desktop had a moat, Apple phones had (and still have) a moat. LLM output currently has no moat, not even performance (both speed and accuracy) because the productivity difference between no-LLM and poor-LLM is about 100x the difference between poor-LLM and good-LLM.
My prediction is that the price of LLM usage will slowly but consistently climb until it reaches the floor on LLM cost-to-suppliers. Right now we are all (myself included) being subsidised by VC money. When the supplier has to actually turn a profit, there's no moat that they can use to keep out newcomers, because the newcomers need only a fraction of the money spent by (for example OpenAI) in order to compete.
Maybe Google has a moat, in that they have everything in-house, from the user-facing product to the tensor-processing hardware? That's as close to a moat that I can think off.
It makes more sense to believe that scaling has hit the wall on available text data to train on, and that to continue scaling, along with whatever emergent properties arise they need much more data than exists as text.
There are orders of magnitude more data as video, audio, and images and this is what they intend to use to continue scaling.
> Jony Ive, a chief architect of the iPhone, and his design firm are taking over creative and design control at OpenAI, where they will develop consumer devices and other projects that will shape the future look and feel of AI.
https://www.wsj.com/tech/ai/former-apple-design-guru-jony-iv...
> Ive won’t be joining OpenAI, and his design firm, LoveFrom, will continue to be independent, but they will “take over design for all of OpenAI, including its software,” in a deal valued at nearly $6.5 billion
https://www.theverge.com/news/671838/openai-jony-ive-ai-hard...
That’s a remarkably big product scope to own!
Are we talking about Devex workflows from docs on getting fed through Ive’s group?
The Verge must have this wrong, it doesn’t make sense and I don’t think Ive would be interested in maintaining design on ChatGPT’s web client.
Besides, only Anthropic beats the UX of ChatGPT. It would seem like a mistake to dismiss the authority of the folks who have built that product up.
The difference was management choosing to stick with a platform for long enough for network effects to kick in.
If Apple has any advantages compared to other big tech, it's an ability to look past next quarter's financials.
The first gen iPhone is not a smartphone by today's standards. No multitasking, no copy/paste, no centralized instant messaging, all things WebOS devices had on release.
Even the second generation of iPhones felt half baked by comparison.
Which just goes to illustrate my point, that they weren't technologically superior, just more committed.
Both Microsoft phones and WebOS have surviving communities today, and would have thriving communities if new devices were available.
Sadly, it takes more than two consecutive quarters to establish a platform.
This metric has very little to do with quality.
Pretty good for something that supposedly failed 12 years ago.
You spelled Steve Jobs wrong.
That is what he is world-class at. Not designing comprehensive product experiences or ideating new greenfield products (and definitely not designing app icons).
If IO or OpenAI also has a product visionary of the caliber to fully utilize Ive's singular industrial design talent, they'll rule the world. Otherwise, they're sinking billions into the next Humane Pin.
I don't know enough about any of this to weigh in on it, but when you take investor money, you aren't supposed to sit on it or do slow burn (at least not VC money), its meant to be gasoline, and you moonshot with it.
I seriously doubt it.
If anything because Apple let him go exactly when they were looking for a new hit product like the iPhone.
But also because how he handled the Mac the years before he was fired. All his big decisions were just bad. The butterfly keyboard, touchbar, USB-C only ports, etc. Heck even the 2013 Mac Pro (the trashcan) was an engineering failure. They could never upgrade it because, according to Craig Federighi, they got themselves into a thermal corner caused by the design of it[1].
Sometimes you gotta swing for that fence regardless of the outcome.
For this price, I'd figure something already exists.
A good QB will complete 65% of his passes
A good goaltender will stop 90% of shots
A good bowler will get a strike 95% of the time
“Hey Analogai, help me out here.”
“Ah I see what Chip Frumpkins, Director of Looking Relevant is saying. It’s basically that we need to throw a lot of paint at the wall to see what sticks. And if we fail, at least we’ve got a Jackson Pollock.”
Taking the raw engineering of the components and interfaces that defined the iPhone and making a system of it is design at its peak and almost art.
Taking a proven form factor like a laptop, not talking to users and making it worse is just a misstep. It wasn’t a complete disaster only because the bar is so low, the defective Apple laptop is still the best laptop in the market.
It could…
- interface with AI Agents( businesses, friends & family’s agents, etc) to get things done & used as a knowledgeable.
Once u pick up the device it’s like a FaceTime call with your AI agent/friend in which u can skin to look however u want (a deceased loved one ..tho that might be too out there).
- It visually surfs the Web with you.. making u not open a web browser as much
- take the best selfies of u…gets you to the best lighting.
Overall excited to see their vision and leave/drop Apple’s now boring iPhone for a GPT phone or personal mobile AI device. I think a phone form factor would be best, but we’ll see.
Apple certainly aren't going to do it, so who better than Ive?
Google own this space - pixel phones already do pretty much all of this, and they have the best models and the most users too. No built in agentic capabilities yet, but I am sure that is just a month or two away (see project mariner).
If you've not tried the pixel photo ai features already, you may be surprised. Things like changing lighting, removing people from the shot, auto-stitching people into a group photo, composites group photos so you get one photo where everyone is smiling and looking at the camera at the same time even if that never happened etc, text-editing photos etc. Gemini live is like a facetime call without the 3d avatar but we've seen they can do it with Veo3 already if they wanted.
This is all reality today already in the hands of billions of Google users, so OpenAI have a bit of a hill to climb: OpenAI would need to not only catch up with Google (both in AI space which they seem incapable of doing right now but also in product too) and surpass them.
Google are totally integrated in this space - the device, the software, the AI models, the infrastructure, the data, the sites/apps people use (search, Gmail, maps, YouTube, docs, ...) and also the billions of users.
I doubt OpenAI can really make a dent here. I suspect any OpenAI-Phone will be quietly discontinued like the Facebook phone
Not sure smart glasses will be big but I lean on indeed they will be just not replace our pocket mobile devices (can’t take selfies with glasses).
I'm shocked that nobody has reproduced Google Glass. It was great even back then and it didn't take much to understand its usefulness.
No company that I am aware of has produced anything like it since
You pick up your GPT mobile device and the UX is a FaceTime call with a real life looking AI person who does everything for you(you can skin it to look like anyone including a deceased relative.. they live on & help you thru life). You rarely will need to go to the web ... your AI friend / agent / assistant could bring up the web right within the FaceTime call yet visual the data you seek. They can take the best selfies of you ... direct to the best lighting within your living space at the time. As noted your AI friend will interface with AI Agents of businesses, your friends & family to schedule things and used as a knowledge base (want to know your cousin birthday ask your agent and if you cousin shares that with family members your agent will tell you via their agent).
You are saying Google just announced a H.E.R. phone or personal AI mobile device where the AI is the focus (apps and the web take a backseat)? As Im describing above?
The fact the you took your laptop out in the field or to a couch in some barn like a filthy animal, corrupting perfection with dust and grease, rendering the keyboard useless is on you. It is a reflection of your own animal nature.
Spot on about the rest, though.
I still chuckle when I see a new laptop with USB-A ports
But over 7 years of using them, I've come to resent some of their differences with past USB connectors. Very small, insecure friction grip, reversible, more delicate.
Also it seems that device designers think that a newer generation of USB needs fewer ports? My Lenovo ThinkPad had 2x USB-A and 2x USB-C in 2018. Now I've got a Pixel with 1x USB-C and a Chromebook with 1x USB-A and 2x USB-C; on each of those devices you need one port for charging. So if USB is more versatile and compatible than ever, why am I not allowed to plug in all my stuff at once?
All they have to do is convince investors of that before the next round and they get a net return on him.
It's like an excellent captain who never was a mariner, some useless theoretical excellence.
You're off by an order of magnitude here.
[0] https://www.bloomberg.com/news/articles/2025-05-21/softbank-...
https://www.marketwatch.com/story/heres-why-openai-is-buying...
“As part of the deal, OpenAI is paying $5 billion in equity for io. The balance of the nearly $6.5 billion stems from a partnership reached in the fourth quarter of last year that involved OpenAI acquiring a 23% stake in io.”
I'm open to being wrong, very open, but I need to see evidence. Hard evidence.
Raise billions and billions under the guise of AGI coming tomorrow and they just become a too big to fail company gobbling up any competition.
You don't hear anyone touting AGI anymore do we?
Apart from, y'know, DeepMind - remember those guys? The ones with the SOTA models at the top of the leaderboards? The ones who just launched Veo3 and blew everyone away?
It feels like OpenAI has kinda jumped-the-shark at this stage. They don't seem to be especially competitive any more, and all the news coming out of them is tinkering at the edges or acquisitions that no-one really cares about.
When are they going to start competing on actual AI again?
Everyone was saying "oh man - Google had all this tech and they sat on it and just couldn't move forwards, then they blew their lead and OpenAI came a long and smoked them!"... Now it feels like it is OpenAI who are repeating that story, blowing their lead they got with the original ChatGPT while that upstart Google schools them in model development and vertical integration.
Interesting times. Very interesting times. C'mon OpenAI, move the SOTA forward!
After a lot of the drama and a ton of talent leaving all they seem to have left now is a pile of cash that they can spend eliminating competition. Meanwhile like others have rightly pointed out, talent at Google and even Mistral have been crushing it.
Sure, if you want to get into theoretical finance, OpenAI could have sold these new shares for cash, so technically there's no difference, but OpenAI is only spending opportunity cost cash, rather than fiat.
OpenAI's fiat likely still goes to the things you'd expect, like training models and paying for inference.
Developers now spend excessive time crafting prompts and managing AI generated pull requests :-) tasks that a simple email to a junior coder could have handled efficiently. We need a study that shows the lost productivity.
When CEOs aggressively promote such tech solutions, it signals we're deep into bubble territory:
“If you go forward 24 months from now, or some amount of time — I can’t exactly predict where it is — it’s possible that most developers are not coding.”
- Matt Garman – CEO of Amazon Web Services (AWS) - June 2024
"There will be no programmers in five years" - Stability AI CEO Emad Mostaque - 2023
“I’d say maybe 20%, 30% of the code that is inside of our repos today and some of our projects are probably all written by software.” - Satya Nadella – CEO of Microsoft - April 2025
“Coding is dead.” - Jensen Huang CEO, NVIDIA - Feb 2024
"This is the year (2025) that AI becomes better than humans at programming for ever..." - OpenAI's CPO Kevin Weil - March 2025
“Probably in 2025, we at Meta are going to have an AI that can effectively function as a mid-level engineer that can write code." - Mark Zuckerberg - Jan 2025
"90% of code will be written by AI in the next 3 months" - Dario Amodei - Anthropic CEO - March 2025https://gizmodo.com/klarna-hiring-back-human-help-after-goin...
You fire the copywriter, but you still have to pay for the advertising (google clicks, tv spots etc).
So if you have $100,000 ad campaign and you use AI instead of paying $10,000 to the copywriter, you probably have a higher chance of wasting the $90,0000 ad spend.
So it comes down to, the AI probably makes a skilled copywriter better. But you can't get rid of him
Correct. This is how most bubbles are kept up as they are all exposed in the hype cycle.
You will not hear about the mistakes [0] [1] [2] it makes when AI gets it wrong or hallucinates and all the AI boosters can do will be "it only gets better" and promise that we will soon be operating airplanes without humans. [3]
Surely you would feel safer if you or your family boarded a plane that was fully operated by ChatGPT, because it is somewhat closer to "AGI"?
I really don't think so.
[0] https://techcrunch.com/2025/04/29/openai-explains-why-chatgp...
[1] https://www.theverge.com/news/668315/anthropic-claude-legal-...
[2] https://techcrunch.com/2025/05/15/xai-blames-groks-obsession...
[3] https://www.flyingmag.com/replacing-airline-pilots-with-ai/
-- James Gosling - May 2025
Businesses will wake up when it is too late and the damage to the engineering side of their products is already done. Or perhaps won't wake up at all, and somehow (to their management levels) inexplicably fail.
The models will not be a moat, but the products can be. More specifically "sticky" products / killer apps like ChatGPT, and whatever forthcoming products this acquisition of Jony Ive's company may lead to.
Windsurf acquisition may be explained in part by the same logic of owning a strong and sticky product, as well as a good source of data for training.
To play in the same league as Google and Microsoft you have to be big. So they need to increase enterprise value to be taken seriously.
That's what investors expect them to do.
The only other option is to close it down, as OpenAI would quickly become obsolete if they can no longer produce frontier models.
As for the moat, it's not something you can just conjure, right? Perhaps the whole point of these acquisition is to create a moat, but only time will tell if that worked.