Yes. They have their product/market fit and can comfortably delay features and defects for another release cycle while they experiment for a month. Depending on the start-up and their capitalization and runway I think a start-up may be able to execute something like this and if they are in a position to have the resources to delay product/market fit for a month they may even find a great idea to pivot off if what they are working on day-to-day isn't working.