I assume this is a strategy (the man is a marketing/pr strategist) borrowed from certain climate change advocacy groups which is basically to take up the most extreme possible position and hope to “shift the Overtone Window”.

Personally I think it’s a. Immoral b. Dangerous and c. Self defeating.

Immoral because deceiving is actually quite bad regardless of your justification.

Dangerous because you will attract true-believers who are neurotic, mentally ill or misguided and really believe what you’re saying as a strategic thing. You will create a movement that you don’t control and is just wrong about the world.

Self-defeating partly for the above reasons but mostly because you may discredit your position with the people who understand “just enough” and those people run many major companies, countries etc.