Castles are old. And drafty. And need a LOT of renovations to bring them up to a modern standard. So he had immediately set upon this work, hiring contractors, picking out high-end appliances, arranging for the import of Italian marble countertops...
And once the place was looking nice, he threw a housewarming (castlewarming?) party, and invited all the folks from the neighboring castles. And at this party, he was regaling one of the old-money guests with how nice the downdraft range was, and how it really felt special with the new counters.
"Fascinating.", replied Old-money. "I have never been in my kitchen."