Not even that you have to restrain yourself, but I also noticed that more and more annoying ad recently kills the excitement to use the platform and to start random linked video by curiosity. Like giving electric discharges to an animal when he does something specific will hard wire into his brain that the activity is not interesting and more frustrating than providing dopamine.
Even looking at their feature, I'm wondering if the side effects are well understood by them: "or emotionally charged moment"
An advertisement at the wrong moment, like at the highly emotional moment will not just kill the moment in fact? Like losing the connection you had this the viewer?
For example, if I'm about to cry because of how emotional is the current moment, I'm deeply in, suddenly an advertisement for chips will show up, and when I come back to the show I'm totally in another state of mood, like "ok it's terrible, but who cares?"
There is: you pay to skip ads.