I agree with you about the dishonesty of saying yes (as I replied in another comment).
That said this is a choice you're making from what sounds like more religious reasons. Your company and your choice but it's not hard to employ TNs in a startup (and I know because I had TN status with two startups so I'm a little ahead of "brief reading of reddit posts").
TN status can also be applied for in advance by the way, doesn't have to be at the border. This wasn't an option when I had TN status but now it is.