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I agree, this looks like designers showing off to other designers. It looks suspiciously similar to Dropbox's 2017 design system that thankfully never became mainstream -- https://www.awwwards.com/inspiration/dropbox-design-system

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The only thing I see on the Awwwards page is the GIF of Sharp Grotesk font family, which is used on Dropbox homepage. dropbox.design doesn’t open for me, so I’m not sure about other elements of their redesign.

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