I've been trying to put my finger on what seems so strange to me and I think this is it in part.
Someplace like the US is pretty heterogeneous, and their customers' attitudes aren't going to change overnight.
I'm not naive about why some companies do what they do. What's strange to me is the speed with which some of these changes were made, and neglecting their particular customer base, which they might have built up for a long time.
In some of these cases, fear of legal persecution, maybe based on inside information, makes much more sense to me than following trends. I guess you could argue they are the same thing, to which I'd say I think that's true at one level but not at another functional level.