Historically one has had to wait 3-5 years for citation metrics to start trickling through for a given paper you have published. The metrics on this dashboard are real-time. You can upload a paper to Academia.edu, and see 24 hours later that you have 100 views. As scientists get used to knowing the real time metrics around their research, they will never go back. Real-time metrics around distribution will be, from this point onwards, a permanent feature of the scientific process.