MariaDB is the free (GPL) branch (actually more of a fork at this point) created by Monty, the primary original author of MySQL.
http://kb.askmonty.org/en/mariadb-case-studies/ (including Limelight networks)
Switching in early 2010 would have made you an early adopter.
My sense is that most sites use Percona Server instead of MariaDB, because Percona and xtradb (mods to innodb) have been around longer, and those changes are generally a subset of the changes MariaDB incorporates.
I'd love to apt-get purge mysql-server from my servers.