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Comment by skrebbel | Hacker News Reader

I recognize that the following is a classic HN "middlebrow dismissal" but I'd be wary of taking writing advice from a company that has this text (and nothing else) on their homepage:

> Alephic is an AI-first technology foundry built to tackle marketing's most complex challenges. We don't just advise—we engineer, prototype, and deploy custom AI systems that help marketing teams do the impossible.

I read this twice and I still have no idea what they do!

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That’s not bad writing; it's intentional ambiguity. Alephic wants potential clients to understand that they do "AI stuff," so when a company is looking for help with "AI stuff", they can say, "Yes! Of course we do that!" — regardless of the specifics. B2B services companies frame their offering ambiguously to cast the widest possible net. They'll write a custom pitch once they know what a lead actually needs.

Sure but I only understood that they do "AI stuff" in an agency model after I read the founder's reply to my comment. His reply ("Basically we work with marketers on ai stuff.") is just as ambiguous, and yet immediately clear.

Also its blunt directness resonates deeply with me, but that might just be me of course. I wish agencies would put things like "Basically we work with marketers on ai stuff" on their homepages.

That's especially ludicrous considering the linked article, which is listing a bunch of style guidelines which would probably make an AI stand out like a sore thumb.

Alephic co-founder here. Basically we work with marketers on ai stuff.

> Just as Borges' Aleph represents the convergence of all points in the universe, Alephic stands at the intersection of AI, code, and marketing expertise.

C’mon isn’t it obvious.

"Just as Borges' Asterion represents a prisoner who imagines his prison a palace, our bussiness relies utterly on the llms of other private companies"

The impossible, obviously.

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