I wish businesses would realize this actually hurts their sales.
I’ve put off joining a gym for years because I don’t want the hassle of I want to cancel.
Also I never do free trials assuming they’ll be hard to cancel.
I’ve put off joining a gym for years because I don’t want the hassle of I want to cancel.
Also I never do free trials assuming they’ll be hard to cancel.
You can only gather a very, very small subset of all data. So now you're basing your decisions off of a tiny picture, so you end up with sometimes strange conclusions. Conclusions that, intuitively, make no sense. But the data says so, so I guess that's what we do.
Typically the decision is already made, usually based on a combination of experience, ego, and emotions. Then you have to find and structure data to justify it to other people. You can find data to justify almost any decision.
Craftsman tools are STILL riding the reputation they had half a century ago, despite being made out of the cheapest chinesium and losing their impressive warranty stance.
The American consumer has demonstrated an absurd inability to consider past events as useful information to predict future results.
Things continue to enshittify because the 3 consumers who recognize that quality is going down are vastly outweighed by the increase in consumption by the rest of your market.
Kitchenaid still sells plenty of mixers that die after a year. Hell, American car brands are still successful businesses even though they have made only a few reasonably competitive vehicles since the 50s.
Disney and Netflix are still making plenty of money despite making it difficult to share accounts.
I'm definitely in the newer-touch-something-if-it-seems-hard-to-cancel camp. How do you measure that I didn't sign up?