Which is because he is in the media a lot.
I can understand the impact on your brand as things are, but it would be interesting to see how well other manufacturers would stand up to scrutiny.
> musk wasn't tesla's face and main profiteer of any purchase.
The face bit of it makes sense.
As for "main profiteer", he is the single largest shareholder, but its about 13% shareholding - 87% of the profits belong to other people.