Spent 7 years at the three pointed star within design and UX - one day, when i’m over all i had to witness and experience i’ll write a book about the downfall of the german automotive industry.
It’s all politics and due to constant battles and changing ownership throughout departments they won’t ever have a solid foundation. And i dare to assume that this goes for most of the automotive industry.
It’s sad to see that a once driving force of innovation is stumbling over its own arrogance and ignorance.
A major factor contributing to this are cost saving measures from the early 2000s where most of them stopped in-house research and development giving most of the work to contractors - a very expensive cost saving measure long term.
We’re down to them using “technology” as a seasoning for consumption like a fancy restaurant - very little long term thinking.